This is a strange holiday season for me. It doesn't even feel as if it's really here. I see the decorations and hear people talking about their plans, or gifts, or whatever, and it doesn't resonate with me at all. It's like Christmas in July.
I'm no longer in Yahoo! Shopping. For five years I've been conditioned to bust ass to make sure a shopping site was maximized for revenue by November 15. To make sure the a shopping site was decorated appropriately. To build out "Gift Centers" and "Gift Finders" and contests and advertising promotions related to the season.
Wink is a year round fruit. A shopping site makes it or breaks it in Q4.
I'm also headed to Italy for Christmas. That in and of itself seems surreal. I used to love Christmas. Just like going to Disneyland. The expectation and the "joy" was something that was fun for me. It was great to share that enthusiasm with my children as well. But over the past few years it has worn thin. The hustle and bustle seemed pointless. Gift giving felt like a chore. The nolvelty of our Christmas photo was wearing off. Doing the same thing year in and year out was way more stressful than it should have been. I was starting to envy bears who have the luxury of hibernating through the Winter. Why does it all have to be so complicated, let alone expensive?
Italy was the answer. Or doing something completely different was. Maybe we'll start our own tradition of travel during the holidays. I don't know. But because of this, the holidays seem distant. I think I like it.