What's Up With Plaxo?

My inbox has been plastered with Plaxo. All of a sudden, people I haven't thought about in a long time have been spamming me from a service I hadn't thought about in a long time. I know this has been going on for awhile and is related to their open social support, but for someone that doesn't care, it's baffling.

"Plaxo 3.0" says it all. This company has reinvented itself twice now. It always seemed like it was behind the curve, even though it was an early web 2.0 business. Perhaps that's the reason? My problem with them was that I never knew what their value proposition was. It was never clear. Contact management? Social Network? Business application? LinkedIn clone? Address book spammer? Facebook clone? Open Social Network? eCards with ferrets? ... Digital Life Manager? Maybe that's it. Maybe they are trying to become a DLM?  If that's the case, then they still lack focus. A DLM needs to build itself around a central and essential application.

Frankly I find it difficult to trust a minor company that spreads itself out like this.

Update: I just deleted my Plaxo account. Whew one less whatchamacallit to worry about.