New is marketed and packaged to be sold. It's shrink wrapped, bundled and boring. New comes in a box with a pretty picture. The box is impossible to open and everything is in a plastic bag. There are twisty ties and more twisty ties. OOBE. The Out Of Box Experience. Styrofoam protects the shiny veneer. New lacks authenticity and is poorly designed and manufactured. Quality is not part of the bargain. Every penny is squeezed out of new. New is greedy.
There was a time when new was something to be proud of. New was progress. Now new is soulless.


