Here's an article from AP about Amazon's behavior tracking. It discusses privacy issues, gift giving issues, and A9 integration. Amazon may be tracking every little consideration you make on their site, but to me they are not doing enough to be transparent about how they use that information. At the same time, as I stated earlier, they don't seem to be as effective as they once were at predicting behavior. Could it be that the longer you are an Amazon customer the more watered down the data about you becomes?
Thanks for sending this to me Lauren.
